

An outside sales team manager will be hired in year 1, but ramp-up of the sales team is not planned until early in year 2.

Expansion into at least one new product participant segment will be planned for each year, beginning in year 1. The website will be redesigned in the first 6 months and the Web marketing strategy will be timed to coincide with the implementation of the new site. We will plan to relocate the business near the end of year 1 which should help position us for increased retail sales beginning in year 2.

In the last 3 years, Sportsuchtig has generated verifiable pre-tax income averaging $194,000 and total owner’s benefit averaging over $323,000.

Over the last 3 years the company has averaged $2.5 million in sales and a gross margin of 25%, with 52% of the sales generated by the website and 48% coming from the retail store. The company currently operates with 10 employees out of a 7,400 square foot facility which houses the combined retail store, call center, office, and product warehouse. The company was established as a retail store in 1986 and created an Internet sports store in 1996. Sportsuchtig sells quality sporting goods equipment for the entire family, primarily focused on and specializing in baseball and softball equipment, apparel and accessories from major manufacturers such as Easton, Louisville Slugger, Wilson, Worth, Mizuno, Miken, and Under Armour. The business will continue to be known and operated as Sportsuchtig. It will be purchased by Johnson Sporting Goods, LLC, a limited liability company formed for this purpose by John and Lisa Johnson. The purpose of this business plan is to secure a seven-hundred thousand dollar ($700,000 to $800,000) conventional business loan from a financial institution in order to purchase the assets of the business known as Sportsuchtig.
